A huge amount of perfectly good food is thrown away because expiry dates are set for worst-case storage conditions. While designed to protect consumers, they are not reflective of how food is actually kept at home the vast majority of the time. We’ve designed a solution that helps brands and producers print longer dates without compromising on quality – but how would people feel about extending dates? We asked Sheffield Hallam University to set up a trial to find out.
Read MoreManaging a perishable food business can feel like a constant race against time. We’ve heard that you need to be an adrenaline-seeker to survive in the grocery business! Forecasts help, but only to a point. If only you could extend shelf life even a little, it would ease some of the time pressure, reduce waste and optimise margins. You may have considered additives, but there is another way to extend shelf life and reduce waste effectively while keeping your product exactly the same.
Read MoreWe all hate waste, but it’s practically inevitable when we rely solely on printed expiry dates. The current, overcautious expiry date system is based on the worst-case scenario, even though most of us store food and drinks significantly better than that, keeping them well chilled. What if there was a way to keep consumers protected and even delight them while helping them be more sustainable?
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