We live by our values

Mimica came into existence because we believe that we can create change for the better. Here’s an insight into the values we run the company with - they inform our long term strategy, as well as our daily interactions and decisions.


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Be Good, Do Good

The desire to play a significant role in making the world a better place is what unites us at Mimica. We believe that we can create a world-class business that’s rooted in our values, creates great jobs, lending a hand when we can, delivering with kindness and decency all around the world.

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Stay Curious

We will be lifelong learners, using our knowledge to challenge current thinking. We accept that some failures are inevitable and are often a vital step in our development. We address challenges and test new ideas quickly. We aim to nurture curiosity within ourselves and throughout our team.

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We > I

The world’s greatest challenges will be solved only through collaboration. Within our team, we are committed to listening to each other: we are always open to feedback and feel free to respectfully challenge and test the ideas of others. We will enter into partnerships with like-minded businesses to help fulfil our mission.

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Creatively Efficient/ Efficiently Creative

We are thankful for the resources we have and intend to use them wisely. We work efficiently, expressing our versatility and creativity freely in support of our mission. We are resourceful, meeting our challenges with bravery & enthusiasm.

 
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Making The Impossible, Possible

We believe that we are capable of making radical improvements to society on a mass scale and make decisions based on this intention. We stick our necks out and dream big. We recognise that to create a meaningful impact towards our mission we must inspire systematic and behavioral change. To make the most difference we must touch as many hands and lives as possible.

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Health & Loved Ones First

We look after our own and our loved ones’ health and wellbeing first by making sure we take necessary time off for the things that really matter. Without this, we won’t be able to bring our best selves to the challenge at hand in a reliable manner.

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Kindness & Respect

Our people are our most valuable asset and we treat each other as such. There is great strength in showing vulnerability and embracing feedback. We thrive on truthfulness and generosity. We seek out team members, partners and suppliers that, despite inevitable differences, assume good intentions and treat one another with respect.

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Diverse Expertise

We make a point of putting our creatives next to our scientists and we will continue to create a melting pot of experiences from all walks of life. The most creative solutions occur at the edges of our understanding, and we believe the best way to make that magic happen is by sharing ideas between people with diverse backgrounds.