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The intelligent way to know it's fresh




natural precision

Creating accessible, affordable freshness indicators for all types of perishable products, from food to pharmaceuticals, Mimica aims to become the globally recognised mark of freshness for industry, consumers and communities.

Mimica has set the new standard of freshness indication that reduces waste and improves safety. Our first product, Mimica Touch is a patented label that tells you exactly when food spoils. It is calibrated to degrade at the same rate as food and adjusts to conditions along the way.


Mimica creates award-winning technology to reduce waste and hunger


Mimica is supported by