“If the tests prove to be successful, the researchers believe the stickers have the potential to reduce home food waste by up to 63%, and retail waste by 50%.”
“Originally designed for the vision-impaired who cannot see best-by dates, the caps would also be handy for those who've lost their sense of smell from COVID and can no longer do sniff-tests.”
“Mimica is combatting global food waste by developing time- and temperature-sensitive packaging labels which turn from smooth to bumpy once the food is no longer safe to consume.”
“We view this innovation from Mimica as a game changer, one that has a profound effect on how caps are used, their contribution to the reduction of waste and carbon emissions and their ability to drive purchase.”
“[Bump by Mimica] is now being touted as a way of giving people more precise information than expiry dates, and thereby reducing the amount of food that is binned.”
“It's extremely intuitive and easy for everyone to understand. Even my 96-year-old grandmother would understand if bumps appear on the label that it's time to throw it away”
“The invention is a response to the fact that 60% of food wasted in the UK is still edible, and aims to stop consumers relying on best before dates and discarding perfectly good food.”
“After five years and £700,000 worth of cutting-edge research and development, Bump (previously Mimica Touch) lets both people with sight and those with visual impairment feel, rather than see, if products are still fit for consumption.”
“The product was inspired by the inaccuracy of existing expiry dates. The problem with them is that they’re calculated according to the worst case scenario.”
“We won’t stop until Bump (previously Mimica Touch) is available on foods on every shelf of the supermarket because unnecessary waste must be stopped!”
“I love Bump (previously Mimica Touch), a gelatin-based packaging solution that shows if food is spoiled or not – so you don’t need to rely on inaccurate sell-by date labels.”
“Creating more inclusive packaging for the visually impaired unexpectedly led to discovering that the general public also have a limited understanding of what food can be thrown away.”
“Stretching beyond the needs of blind people from where the idea originated, the new labelling is being offered as an alternative to traditional best before and expiry dates.”
“The design, which has won the James Dyson Award — a competition for students and graduates, named after Sir James Dyson, the British inventor — could reduce the seven million tonnes of food thrown away in Britain each year.”
“Solveiga Pakstaite, an industrial design and technology student from Brunel University London, has created a way to tell if food has gone off without opening its packaging.”
