What's the issue?

Up to 83% of food waste in Europe is still fresh and edible, but the printed expiry dates say otherwise. The way expiry dates are calculated is not regulated, resulting in good food being wasted. Mimica is here to assure you when food is still fresh and to warn you when it’s best to steer clear.

The current expiry system is outdated

The current expiry dates system uses estimates of what the worst-case temperature scenario will be for the product. Those guidelines can be confusing.
By responding to changes in temperatures and the conditions your product is facing, Bump by Mimica can show you the true longevity of your food.
Find out more about our current projects

Our mission is to radically reduce unnecessary waste by becoming the new standard for freshness information for industry, consumers and communities around the world.

What's the issue?

Our mission is to radically reduce unnecessary waste by becoming the new standard for freshness information for industry, consumers and communities around the world.

Mimica

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