Mimica brings together science, design and commercial expertise
Solveiga Pakstaite, Founder & Director
Solveiga is the inventor of Mimica Touch. Her industrial design background means that she brings together creative problem solving with technical analysis while always considering how systems can work together.
Laurence Kayson, Chief Executive Officer
Since 1998, Laurence has held director and CEO roles for several successful business start-ups and product/brand launches, specialising in innovation for the world’s leading retailers & their supply chains.
Lawrie Matthews, Chief Operating Officer
Previously COO & CTO of It’s Fresh! where he led the development and scale-up of the technology to greater than a billion units capacity in the US alone, as well as setting up the global supply chain.
Giorgia Raci, R&D Team Leader
Giorgia's background before joining Mimica was in food quality control labs so she takes a very thorough approach to developing formulations that accurately mimic food.
Chiara Boni, Food Scientist
Chiara is an experienced lab researcher with a background in Food and Human Nutrition, She takes care of all the food shelf life testing at Mimica that inform the formulations for our indicators.
John Knechtel, Chief Financial Officer
Trained at McKinsey & company, serial entrepreneur. John takes care of raising funds needed to develop Mimica's state of the art technology.
Acting Director and Professor of Hydrocolloids & Analytical Chemistry at the Hydrocolloids Research Centre (University of Chester)
Previously head of packaging at Sainsbury’s and Partner at The Complete Brief
Monisha Saldanha believes in good while making a profit. A Harvard Business School MBA graduate, Monisha has over 15 years experience in marketing and product development in start-ups and a range of socially conscious brands including eBay, Jamie Oliver, and the Guardian. In 2004, she co-founded the social enterprise Momaya Press to encourage people around the world to read and write short stories.
Mason is an adviser to high potential London based businesses in the areas of innovation strategy, commercialization and access to finance and funding. He assists businesses in developing and delivering new products, services and processes through InnovateUK and EU’s innovate2succeed programs.